Our Journey

Sweet tooth meets health nut. The rest is MUD.

In 2013, a health nut – Miriam, and sweet tooth – Sam fell in love, but were often at odds over what’s for dessert.

Sam loved sugary desserts like cookies, cakes and ice cream. Miriam would look at the ingredients and cringe – sugar, high fructose corn syrup, polysorbate 80, carrageenan? TOXIC!

One night, Miriam whipped up a 4-ingredient ‘ice cream’ made of coconuts, cashews and dates. Sam was hooked on a healthy dessert for the first time. Soon enough, friends, family, and even perfect strangers wanted MUD in their home.

Since 2015, over 20,000 people have tried MUD and have expressed how surprised they are that it does not contain dairy or processed sugars.

Today, Eat MUD – Coconut Mousse is available in over 60 health food and grocery stores in NYC, Long Island, Upstate NY, Connecticut and growing!

Our purpose is clear: to nourish people and their higher purpose. Whatever your purpose, we believe you deserve sweet nourishment along the way. Eat MUD!